DDB NZ expands creative team to handle Westpac account

AUCKLAND - DDB Group New Zealand has expanded its creative team to more than 50 with two new art directors and two new copywriters.

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The appointments follow the win of the Westpac account in May

The appointments of art directors Zac Lancaster and Adam Barnes, and Tom Cunliffe and James O'Sullivan are largely to support the Westpac account DDB NZ won in May, a spokesperson told Campaign.

Lancaster and Cunliffe join from retail advertising and production company 99 while Barnes and O'Sullivan were previously employed with Ogilvy.

Earlier in August, DDB Group's creative team saw the return of art director James Conner from and copywriter Christie Cooper from Colenso BBDO. Both Conner and Cooper left DDB NZ in February this year.

The newly expanded creative team is led by ECD Andy Fackrell.

"We've been onboarding Westpac and transitioning the agency an have hit full workload now," Justin Mowday, managing director, DDB NZ told Campaign Asia-Pacific. He added that the agency still had more positions it was looking to fill.

Overall, since winning the Westpac account, the agency has increased its headcount by about 10 per cent bringing its numbers to around 200 making it New Zealand's largest agency.

As Westpac's sole lead agency partner in New Zealand, The DDB Group handles its direct marketing and digital acount via Tribal DDB with DDB heading communications. The work has yet to hit the market and Mowday declined to reveal a timeline.

Currently, Westpac is New Zealand's second largest bank with around 1.2 million customers following the merger of ANZ and the Natiional Bank of New Zealand.

Source:

Campaign Asia