Creative work will use the tagline ‘Look sharp, live smart’. A 100-metre billboard will reportedly run close to Beijing’s CCTV Tower. The GQ logo will be made up of multiple pictures of men.
GQ China is expected to have an initial print run of up to 600,000 and a circulation target of 400,000.
US-based Condé Nast, which already publishes Chinese-language editions of Vogue, Self and Modern Bride, will team up with the local media company China News Service and has obtained legal approval from the Chinese Government to launch.
Of the launch Jonathan Newhouse, chairman of Condé Nast International said in a statement. “Mainland Chinese are interested in fashion and style and product information. There's a huge explosion of interest in the kinds of journalism that GQ provides. There's surprisingly more interest in Western magazines than you would expect.”
Condé Nast publishes 126 titles - including GQ, Vogue and Vanity Fair - in 23 markets around the world.
Meanwhile, UnionPay, a Chinese credit and bank card organisation, is believed to have appointed DDB China Group as creative agency-of- record for the domestic market following a pitch that included Ogilvy & Mather, JWT and three local agencies.
GQ China is expected to have an initial print run of up to 600,000 and a circulation target of 400,000.
US-based Condé Nast, which already publishes Chinese-language editions of Vogue, Self and Modern Bride, will team up with the local media company China News Service and has obtained legal approval from the Chinese Government to launch.
Of the launch Jonathan Newhouse, chairman of Condé Nast International said in a statement. “Mainland Chinese are interested in fashion and style and product information. There's a huge explosion of interest in the kinds of journalism that GQ provides. There's surprisingly more interest in Western magazines than you would expect.”
Condé Nast publishes 126 titles - including GQ, Vogue and Vanity Fair - in 23 markets around the world.
Meanwhile, UnionPay, a Chinese credit and bank card organisation, is believed to have appointed DDB China Group as creative agency-of- record for the domestic market following a pitch that included Ogilvy & Mather, JWT and three local agencies.
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