TAIPEI - David Advertising has confirmed winning Eva Air's creative pitch ahead of JWT and United Advertising.
David Advertising chairman Tyson Deng told Campaign Asia-Pacific, "David won this business because the brand strategy and creative ideas we proposed were approved by EVA Air, and our plan on EVA Air's 360 communications was also considered able to meet the client's future communication trends."
This creative pitch took place last November.
Deng said that the agency cannot share more information until its new campaign is launched.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
.jpg&h=268&w=401&q=100&v=20170226&c=1)