Emily Tan
Nov 22, 2012

Cute-macabre Melbourne Metro song is world's most viral video

MELBOURNE - The impossibly catchy "Dumbest Ways to Die" music video by McCann on behalf of Metro Melbourne has generated 15.3 million views, numerous covers and even a spoof website (not) offering cash for kidneys.

Cute-macabre Melbourne Metro song is world's most viral video

Launched on 16 November, the music video advocating safety around train stations has become the world's most viral video with 234,000 shares of the main video in the last 24 hours, picking up 3.2 million hits. 

Cover versions include learning how to play the tune on the guitar and a version set to scenes from My Little Pony. 

A spoof site, CashForKidneys, also advocating train safety, has popped up and the real song, for sale on iTunes, is in the top 10 list of downloads for Singapore, Taiwan, Hong Kong and Vietnam. 

Money raised by sales of the song on iTunes will be reinvested into making stations even safer, according to McCann.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.