News
Benjamin Li
Jan 20, 2009

China Mobile renews contract with HY Link for digital

BEIJING - China Mobile has renewed its contract with HY Link for its digital marketing account after a one-round pitch with three other agencies, including Focus Media's subsidiary Allyes and Dentsu.

China Mobile renews contract with HY Link for digital
HY Link is a Chinese agency with offices in Beijing, Shanghai and Guangzhou. It has held the China Mobile digital account since 2004, though did not work on the brand for a period in 2007.

“We believe our strategic planning was stronger than the other agencies in the pitch,” confirmed Su Tong, CEO of HY Link.

China Mobile has still to announce the results of its media and PR pitches.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

PepsiCo's $200 million investment brings Cheetos back to Indonesia

2 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

3 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

4 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

5 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Why Tim Hortons went with a hockey theme for its Super Bowl spot

8 Why Tim Hortons went with a hockey theme for its Super Bowl spot

'The holding company model has been broken for a long time': MediaSense CEO

9 'The holding company model has been broken for a long time': MediaSense CEO

McDonald's Valentine's campaign may make you believe in enduring love

10 McDonald's Valentine's campaign may make you believe in enduring love

Related Articles

Why do small businesses struggle with digital marketing?
Sep 13, 2024
Vishal Rajani

Why do small businesses struggle with digital ...

What's shaping digital OOH in 2025? Key trends revealed
Dec 18, 2024
JC Conti

What's shaping digital OOH in 2025? Key trends revealed

Shortlists for Digital Media Awards 2024 released
Apr 8, 2024
Staff Reporters

Shortlists for Digital Media Awards 2024 released

Digital Media Awards 2024: Open for entries
Jan 23, 2024
Staff Reporters

Digital Media Awards 2024: Open for entries

Just Published

Ramadan 2025: How Indonesians plan to spend, save, and give
2 hours ago
Laura Robbie

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

Canva makes design child's play in W+K Tokyo's latest
2 hours ago
Staff Reporters

Canva makes design child's play in W+K Tokyo's latest

Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.

Is Jung von Matt’s independence its secret to 'creativity without borders'?
3 hours ago
Minnie Wang

Is Jung von Matt’s independence its secret to ...

The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.

Here’s a thought: Marketers can sell anything—except their own value
4 hours ago
Gurdeep Puri

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.