Advertising The Work
Emily Tan
Jul 11, 2011

CASE STUDY: Yuna attracts 90,000 hits in two weeks for DiGi

KUALA LUMPUR - DiGi and NagaDDB have reintroduced their youth-targeted Blackberry promotional campaign, this time tapping into the popularity of Malaysia's leading songstress, Yuna.

DiGi and NagaDDB leveraged local singer's popularity

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