Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 5, 2013
CASE STUDY: How Nestlé developed a sweet treat in a bitterly tough category
Being heavily outspent by competition in the ice cream category, Nestlé still managed to create impact for its BenNaNa campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
The Information
16 hours ago
Agency Report Card 2024: Mindshare
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
17 hours ago
2025 Cannes Contenders: Dentsu APAC leaders place ...
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
18 hours ago
'Media isn’t a commodity. Treating it like one is a ...
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
.png&h=268&w=401&q=100&v=20250320&c=1)
The Information
18 hours ago
WPP never seized control of its destiny under Mark ...
Departing CEO had some notable successes, but the company has struggled.