Cartier China’s ‘How far would you go for love’ is an interactive story telling platform in partnership with MSN. People can sign up through MSN and begin their own exclusive forum page to interactive with people they love. People would also be able to customise their own Cartier wallpapers.
Digital agency Digitas and media agency Starcom is behind the project.
The campaign is split into three phases. Each phase invites two Chinese celebrities to enact a love story through pictures. The stories illustrate how love means something different for each character.
The current story is about male actor and model Godfrey Tsao and fashion designer Jenny Ji. The fashion couple have together created an envelope adorned with heart-shaped patterns. It represents a place for people to collect every word of love and deliver them to their loved ones.
Ethan Ruan, Ruby Lin, Jane Zhang and ABS Crew are the celebrities up next.
Credits:
Project How far would you go for love
Client Cartier
Digital agency Digitas
Creative director Elyse
Art director Old3
Designer Loulou
Copywriter Linlin
Producer Imei
Account Micro
Media agency Starcom
Exposure Online
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