digital campaign
Poonam Pandey's staged death raises ethical questions
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
Uncle Tobys rolls out inaugural digital campaign through Yahoo Singapore
SINGAPORE - Snacks and cereals maker Uncle Toby's has rolled out its first-ever digital campaign in Singapore, in a collaboration with Yahoo.
Vedan sports drink launch targets Taiwanese office workers
TAIPEI - Ogilvy & Mather Advertising Taipei has kicked off a new digital advertising campaign to launch Vedan's sports drink brand 'Do More Exercise', looking to inspire office workers in Taiwan be more active.
Calvin Klein to launch largest digital campaign to date
Calvin Klein is gearing up to launch its CK One Spring 2011 global advertising campaign for its CK One Jeans, CK One Underwear and CK One Swimwear collection in Asia on 1 March, marking the company's largest digital initiative to date.
Singapore Tourism Board’s digital strategy pays off
SINGAPORE – Latest visitor arrival and spend figures from Singapore Tourism Board (STB) are showing that their digital strategy is paying off.
Clinique launches social media campaign for whitening products
Tequila Digital has created a new campaign focusing on engagement and social media for Clinique’s DermaWhite clinical brightening essence.
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