See all of Campaign Asia-Pacific's Cannes coverage here, and visit Campaign@Cannes for round-the-clock festival coverage by our entire international team.
Another year, and another McCann Melbourne campaign about trains wins a Grand Prix at Cannes. But this year, instead of 'Dumb ways to die' it's 'Guilt trips' for V/Line trains (video, print-ad gallery).
In addition, Havas Worldwide / One Green Bean and DDB Sydney won Creative Effectiveness Lions (see below). In total, Australia won three out of the seven Lions awarded in the category. UK agencies also won three, and Ogilvy Brazil won one for 'Dove Beauty Sketches'.
| Title | Advertiser | Product | Entrant / Agency | Country |
| HOW BRAD PITT'S BRO' HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney | AUSTRALIA |
| AUSTRALIA DAY | McDONALD'S AUSTRALIA | McDONALDS | DDB Sydney | AUSTRALIA |
Dentsu Tokyo's 'Sound of Honda' started what's expected to be a long string of victories, winning the region's only Gold Lion, as well as a Silver. (Note: Duplicate entries in the table below indicate wins in different entry categories. Please see the official Cannes winner page for details.)
| Title | Advertiser | Product | Entrant / Agency | Country | Prize |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Gold Lion |
| PENNY THE PIRATE | LUXOTTICA | OPSM KIDS EYE SCREENING TOOL | SAATCHI & SAATCHI Sydney | AUSTRALIA | Silver Lion |
| SHARE MY DABBA | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | SHARE MY DABBA | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Silver Lion |
| PHUBBING | MACQUARIE | DICTIONARY | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| PHUBBING | MACQUARIE | DICTIONARY | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| SHARE MY DABBA | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | SHARE MY DABBA | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| 3D ON THE ROCKS | SUNTORY HOLDINGS LIMITED | SUNTORY WHISKY | TBWA\HAKUHODO Tokyo | JAPAN | Bronze Lion |
| MINUTE OF SILENCE | RSL AUSTRALIA | ANZAC APPEAL | DDB GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| UNSELFIE | BBDO Guerrero/TYPHOON YOLANDA APPEAL | FUNDRAISING | BBDO GUERRERO Makati City | THE PHILIPPINES | Bronze Lion |
| PENNY THE PIRATE | LUXOTTICA | OPSM KIDS EYE SCREENING TOOL | SAATCHI & SAATCHI Sydney | AUSTRALIA | Bronze Lion |
| PHUBBING | MACQUARIE | DICTIONARY | McCANN MELBOURNE | AUSTRALIA | Bronze Lion |
| NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | DRONE STRIKES COLLATERAL DAMAGE AWARENESS | BBDO PAKISTAN Lahore | PAKISTAN | Bronze Lion |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| GIFT BOX | THE SALVATION ARMY, CROWN RELOCATIONS | RE-CYCLING | LEO BURNETT HONG KONG | HONG KONG | Bronze Lion |
Golds went to Saatchi & Saatchi Auckland for "Tui catch a million' for Heineken and to Hakuhodo for 'Rice-code' for Inakadate Village. (Note: Duplicate entries in the table below indicate wins in different entry categories. Please see the official Cannes winner page for details.)
| Title | Advertiser | Product | Entrant / Agency | Country | PR Agency | Prize | |
| TUI CATCH A MILLION | HEINEKEN NEW ZEALAND | TUI BEER | SAATCHI & SAATCHI Auckland / APOLLONATION Auckland | NEW ZEALAND | Gold Lion | ||
| RICE-CODE | INAKADATE VILLAGE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Gold Lion | ||
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | ELEVEN PR Sydney | Silver Lion | |
| HANDS ON SEARCH | YAHOO! JAPAN | YAHOO! JAPAN | HAKUHODO KETTLE Tokyo | JAPAN | Silver Lion | ||
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | ELEVEN PR Sydney | Silver Lion | |
| SADDLE BLOSSOMS | COGOO - CLEAN CITY ORGANIZATION | STOP ABANDONING BICYCLES | TBWA\HAKUHODO Tokyo | JAPAN | THE WINDWARD Tokyo | Silver Lion | |
| GOOGLE 'REUNION' | GOOGLE, INDIA | GOOGLE SEARCH | OGILVY & MATHER INDIA Mumbai | INDIA | Silver Lion | ||
| RICE-CODE | INAKADATE VILLAGE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Silver Lion | ||
| ANIMAL STRIKE | PAW JUSTICE | CHARITY | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | MANGO COMMUNICATIONS Auckland | Silver Lion | |
| GOOGLE 'REUNION' | GOOGLE, INDIA | GOOGLE SEARCH | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | ||
| GIVING | REAL MOVE CO. | TRUEMOVE H | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | ||
| NO CHILD BRIDES | CHILD SURVIVAL INDIA | CHILD SURVIVAL INDIA | HAVAS WORLDWIDE INDIA Gurgaon | INDIA | Bronze Lion | ||
| MESSAGE BARTER | THE AKANKSHA FOUNDATION | THE AKANKSHA FOUNDATION SCHOOLS | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | ||
Dentsu Tokyo added to its 'Sound of Honda' tally with a Gold and a Silver, while Grey Melbourne won Gold for 'Ungiven gifts' for the Transport Accident Commission.
| Title | Advertiser | Product | Entrant / Agency | Country | Prize | |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Gold Lion | |
| UNGIVEN GIFTS | TRANSPORT ACCIDENT COMMISSION | SPEED | GREY MELBOURNE | AUSTRALIA | Gold Lion | |
| BOOBS | PACIFIC BRANDS UNDERWEAR GROUP | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion | |
| MOZZIE BOX | SP BREWERY | SP LAGER PROMO/ACTIVATION | GEORGE PATTERSON Y&R Brisbane | AUSTRALIA | Silver Lion | |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN | Silver Lion | |
| RETURN OF THE ASHES | HHK INTERTRADE | CARAN DACHE & FOREST CONTROL | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | |
| WIPE OFF 5 | TRANSPORT ACCIDENT COMMISSION | SPEED | GREY MELBOURNE | AUSTRALIA | Bronze Lion | |
| TUI BEER PLUMBER | HEINEKEN NEW ZEALAND | TUI BEER | SAATCHI & SAATCHI Auckland | NEW ZEALAND | Bronze Lion | |
| THE PHOTOGENIC BEER | KIRIN BREWERY COMPANY | KIRIN ICHIBAN | HAKUHODO Tokyo | JAPAN | Bronze Lion | |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion | |
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