This year, more than 34,000 entries from 87 countries were entered for competition to be judged by 15 jury teams.
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The first shortlists are now out, with 257 entries shorlisted for Promo & Activations, 227 entries for Direct and 134 entries for PR.
Asia-Pacific has made a healthy showing in each of these categories, with campaigns from Australia, New Zealand, Japan, South Korea, China, India and Southeast Asia appearing on the shortlists.
In total, Asia-Pacific earned 58 spots on the Promo & Activations Shortlist. Campaigns that made the list include Cheil Worldwide Seoul's 'Here Balloon' campaign for S-Oil, McCann Worldgroup Hong Kong's Digital Media Award-winning Coca-Cola Chok! campaign, JWT Singapore's 'Magic Showerooms' for Unilever and Ogilvy Malaysia's 'Next Games' for Nestlé's Milo.
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