Benjamin Li
Jan 27, 2012

Cable-car incident adds to list of Hong Kong brand-reputation crises

HONG KONG - When cable-car operator Ngong Ping 360 left 800 passengers literally hanging in bitter cold for more than two hours on one of the first days of the Year of the Dragon, the company joined a list of prominent brands to suffer PR crises during the Year of the Rabbit.

News photo from Apple Daily with headline 'NP360 broke down again, 800 people caught mid-ar in zero degree'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

3 hours ago

Wrangles in the jury room: how the challenges of ...

Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.

3 hours ago

Bacardi picks agencies for trio of global creative ...

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.

16 hours ago

AI, Asia, and the new CMO

Five takeaways from Cannes Lions 2025.