Loh (pictured) comes on board this week and will report to Georgeana Fung, the agency's CEO.
She is a 12-year veteran in the consultancy and in-house public relations industry in the region. She joined Burson-Marsteller after leaving Fleishman-Hillard Hong Kong where she advised clients on media strategies, integrated communications programmes, issues and crisis management while also developing new business.
Prior to that, Loh held a director role at Upstream Asia in Hong Kong, and was also running her own boutique agency in Singapore before moving to Hong Kong.
"Loh's experience and expertise in corporate, financial services and brand marketing will surely be a good add-on to our existing strong client portfolio," said Fung, "Her multi-disciplined talent, regional exposure and her experience in the Macau gaming and entertainment arena will help grow our business."
Reported earlier this year, Burson-Marsteller (BM) appointed Edelman's North Asia head, Bob Pickard, as president and chief executive officer for Asia-Pacific.
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