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Independence movement: Former big-agency execs discuss indie startups
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
British clothing brand Jack Wills appoints Etymon for awareness in Hong Kong
HONG KONG - Etymon Communications & Brand Management Consultants has secured the PR retainer for Jack Wills and is tasked with raising the British fashion brand's profile in the city's cluttered smart casualwear market.
Etymon Communications tipped to have won Watsons Water’s PR retainer account
HONG KONG - Year-old Hong Kong PR agency Etymon Communications & Brand Management Consultants is reported to have won the PR retainer for Watsons Water.
Etymon Communications rewards staff with five-day CNY trip to Japan
Etymon Communications & Brand Management Consultants, founded by Hong Kong 4A PR veterans Georgeana Fung and Betty Ng a year ago, celebrated its strong first year (including new business from Venetian Macau, Citibank, Laneige and Sky100) with a trip to Japan for its five staff members. The team went to Tokyo and Hakone for five days before Chinese New Year, enjoying sashimi, sake, onsen (hot springs) and shopping.
Burson-Marsteller Hong Kong appoints Jean Loh to director position
HONG KONG - Burson-Marsteller (BM) Hong Kong has appointed Jean Loh as director of corporate and financial practice.
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