The stunt is understood to be the first stage in a new campaign for O2, which is likely to involve creative agency VCCP and PR partner Hope&Glory, among others.
#Oops, happens to the best of us! @O2 have got your back | #OOH @adcityww pic.twitter.com/ZfHiy8RHLT
— primesight (@primesight) August 31, 2017
Irony at its absolute finest today in St James Street #Walthamstow pic.twitter.com/c10eLVL6Er
— James Cracknell (@JollyJourno) August 29, 2017
This work was first covered by PRWeek in the UK.
 Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame. |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
