Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 17, 2013
Brands need to combine higher purpose with 'PR thinking': Lynne Anne Davis
SPIKES ASIA 2013 - In her presentation at Spikes Asia today, Lynne Anne Davis, Asia-Pacific president of FleishmanHillard and PR jury president, said that many of the most successful brands are those that look beyond straightforward CSR and tie their business objectives to social causes that involve consumer participation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 1, 2009
Women in the Industry: Lynne Anne Davis
Just Published
The Information
1 day ago
Agency Report Card 2024: Ogilvy
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
1 day ago
Campaign Global Agency of the Year Awards 2024: ...
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Apple Watch’s heart story strikes a chord in Japan
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
1 day ago
2025 Cannes Contenders: RGA creatives weigh in
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.