Ben & Jerry's brings CSR into ChunkFest

With the theme ‘Fairness’ in 2011, ChunkFest is into its fourth year this year, with the event held at the Marina Bay Promenade on 15 October. Its official partners included the Kranji Countryside Association, Project Happy Feet, the Animal Lovers League and the Action for Singapore Dogs Society.

Kranji Countryside Association represents over 30 farms in the Northwestern Singapore and promote local agriculture, ecotourism and conservation. Project Happy Feet, meanwhile, aims to empower the lives of impoverished children in developing countries through education and training.

Animal shelters such as the Animal Lovers League and the Action for Singapore Dogs Society were also part of the day.

The ice cream brand also got the public involvement by inviting them to choose their favourite "FairBooths" on Facebook. The public have been pitching their ideas on how to make the country a better, fairer place on the brand’s Facebook fan page.

The chosen booths support a wide variety of causes ranging form the efforts to rebuild the volcano-stricken villages in Magelang, Indonesia to buying handmade items by women who have been rescued from forced prostitution.