chunkfest

Ben & Jerry's brings CSR into ChunkFest
Oct 20, 2011
Racheal Lee

Ben & Jerry's brings CSR into ChunkFest

SINGAPORE - Ben & Jerry’s has pushed for social activism as part of its annual ice cream festival, ChunkFest, inviting selected non-profit organisations to set up booths at the festival.

CASE STUDY: Bates 141 taps social media to generate hype for Ben & Jerry’s Chunk Fest 2010
Oct 7, 2010
Staff Reporters

CASE STUDY: Bates 141 taps social media to generate hype for Ben & Jerry’s Chunk Fest 2010

Bates 141 drove the popularity of Ben & Jerry’s Chunk Fest this year through social media strategies and online interactions with brand advocates.

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