chunkfest
Oct 20, 2011
Ben & Jerry's brings CSR into ChunkFest
SINGAPORE - Ben & Jerry’s has pushed for social activism as part of its annual ice cream festival, ChunkFest, inviting selected non-profit organisations to set up booths at the festival.
Oct 7, 2010
CASE STUDY: Bates 141 taps social media to generate hype for Ben & Jerry’s Chunk Fest 2010
Bates 141 drove the popularity of Ben & Jerry’s Chunk Fest this year through social media strategies and online interactions with brand advocates.
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