Grey Group won one campaign award and four people awards. DDB followed Grey with four total awards, including Creative Agency of the Year. Carat won Media Agency of the Year. BBH won Gold in both campaign categories for its 'BookBook' effort, which went viral worldwide by poking good fun at Apple product unveilings.
Here is a complete listing of the award winners.
CAMPAIGN AWARDS
Campaign of the Year (Single Medium)
- IKEA - “BookBook” - BBH Asia Pacific (GOLD)
- AWARE - “The Guardian Angel” - JWT Singapore (SILVER)
- Singapore Association for the Deaf -“Hearing Aide” - Grey Group Singapore (BRONZE)
Campaign of the Year (Integrated)
- IKEA - “BookBook” - BBH Asia Pacific (GOLD)
- RSAF - “One Force” - DDB Group Singapore (SILVER)
- National Council on Problem Gambling - “Kick The Habit” – Goodfellas (BRONZE)
COMPANY AWARDS
Brand of the Year
- Starhub
Rebel Agency of the Year
- The Local
Media Agency of the Year
- Carat Singapore
Creative Agency of the Year
- DDB Group Singapore
PEOPLE AWARDS
Young Talent of the Year:
- Emir Shafri (Creative) - Y&R Singapore
- Tiffany Young (Suit) - BBDO Singapore
Digital Specialist of the Year
- Low Jun Jek - Grey Group Singapore
Planner of the Year
- Sonal Narain - Ogilvy & Mather Advertising Singapore
Suit of the Year
- Juhi Manwani - Grey Group Singapore
Client of the Year
- Jeannie Ong - StarHub
Business Lead of the Year
- Fairil Yeo - VML Qais
Agency Head of the Year
- Subbaraju Alluri - Grey Group Singapore
Creative Director of the Year
- Neil Johnson - DDB Group Singapore Team Awards
Technology Team of the Year
- Grey Group Singapore
Creative Team of the Year
- Michael Chin & Sid Lim – DDB Group Singapore
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