Staff Reporters
Mar 8, 2012

BBH appoints Scott McClelland as ECD

SINGAPORE - BBH Asia Pacific has appointed Scott McClelland as Singapore-based executive creative director alongside regional ECD Steve Elrick.

Scott McLelland is BBH's new ECD
Scott McLelland is BBH's new ECD

McClelland returns to BBH Singapore over a decade after his two-year tenure as head of art there. He then went on to become creative director at BBH Tokyo and has continued to freelance for BBH for much of his career.

Stints at other agencies have included time at Strawberry Frog Amsterdam and Widen & Kennedy Shanghai. McLelland’s global experience includes Germany, South Africa, Hong Kong and Australia with creative directors including John Hegarty, John Hunt and Steve Elrick.

McLelland’s creative portfolio includes iconic brands like Levis, New Balance and Mambo.

Related Articles

Just Published

2 days ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

2 days ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

2 days ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.