Staff Reporters
Sep 28, 2012

ECD Steve Elrick to leave BBH Asia-Pacific

SINGAPORE - Steve Elrick (pictured), regional executive creative director of BBH Asia, is leaving the agency after 15 years.

ECD Steve Elrick to leave BBH Asia-Pacific

During the transition which will be complete in February, Elrick is handing over individual responsibilities to the three ECDs of the offices in Shanghai, Mumbai and Singapore.

Charles Wigley, chairman of BBH Asia, said in a statement that Elrick has been instrumental in helping build BBH across the region and has been a great partner.

“Steve will retain his connections with us in the longer term, acting as a consultant and adviser on key projects and clients,” Wigley said. “In the meantime I'd like to personally thank Steve on behalf of everyone in BBH in Asia for all he's done here. We wish him all the very best.”

Russell Barett, Johnny Tan and Scott McClelland will be heading up the office in India, China and Singapore, respectively.

“After 15 years in the role I think it’s time for me to step back and let the guys be magnificent,” Elrick said. “First I’ll be taking a very long nap, and then dive into some more personal creative challenges, which might involve me going back to school in some capacity, could be film school, art school, photography, or my first love—writing.”

Recently, BBH Asia-Pacific hired Sydney-based independent agency The Monkeys' creative director Noah Regan and former TBWA creative Maurice Wee as creative directors at the Singapore office.

Earlier, long-serving digital creative director duo Shawn Loo and Noel Yeo resigned to go freelance. Yeo and Loo were the first digital creative director at BBH Asia Pacific for over five years and seven years, respectively. In that time, they won the Singapore Tourism Board account and created the industry-changing, drive-everything-to-Web YourSingapore campaign.

Related Articles

Just Published

4 hours ago

Mars launches global agency review

The review encompasses all its agencies, bar creative.

15 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

23 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

1 day ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.