Based in Singapore, Andres-Clavera will draw on his expertise in using technology to create innovative campaigns and storytelling within the branded entertainment landscape that includes gaming, mobile and social media.
He has worked on a number of global brands, including adidas, HSBC, Johnson & Johnson, Shell and BBC. He was most recently head of Innovation Lab at JWT London.
The projects he has launched include a new social gaming platform for TV channel Playcast to enhance the experience of playing high-end and casual games, and interactive clothing project Wearable Absence, which received local and international acclaim.
Scott McClelland, ECD at BBH Asia-Pacific, said Andres-Clavera is “a fantastic addition to the team” who brings the human element back into technology.
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