Australian digital performance agency Columbus appoints national MD

Tos will oversee the agency’s Sydney, Melbourne, Brisbane and Perth operations. She reports to Justine Watkins, MD of Aegis Media’s digital performance marketing division.

In addition, Columbus has promoted Andreas Dzumla to general manager for New South Wales, also overseeing the Brisbane operations, and recruited Annabel Hodges from OMD UK to head SEO and content. Martin Carlill continues as general manager for Victoria.

Watkins said: “Columbus has evolved from one of Australia’s first specialist search agencies to become the country’s leading digital performance agency. Rebecca’s appointment along with the new roles for Andreas and Annabel are indicative of the growth and advancement that we’ve achieved.”

Columbus has clients across sectors including retail, finance, entertainment and tourism.

Prior to join Cloumbus, Tos was the general manager of Reprise where she led a national team of 50 client service, performance, SEO and social specialists. Her career also spans marketing, search and management roles with News Digital Media, ninemsn and London’s TNT Magazine.