Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.
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Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
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