Amway tipped to hand Nutrilite global campaign to McCann Worldgroup HK

The award follows a three-way pitch that involved Leo Burnett, TBWA and McCann Worldgroup and which took place in the US at the end of last year. Leo Burnett Chicago declined to pitch due to their involvement with Kellogg's and a subsequent conflict of interests.

McCann Worldgroup Hong Kong will lead the creative for the global campaign. The launch date is still in discussion but it is expected to be later this year.

TBWA currently holds Nutrilite's creative account in South Korea, while Leo Burnett runs the account in China.

McCann Hong Kong declined to comment on the news.