GLOBAL - Amway has announced a global branding pitch for its Nutrilite brand, based out of the US.
Amway is believed to have sent out a brief to agencies. The assignment will be global, although China is believed to be a key market.
Leo Burnett is Amway's AOR in the US and other parts of the world. Leo Burnett Guangzhou works with Nutrilite in China, while McCann handles the brand in Japan and Korea.
Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
