technology
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What's in, what's out: Marketing trends you need to know in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
Why we must celebrate technology and talent in equal measure
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
Amazon faces advertising challenges amid weak quarter outlook
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
The deeper dive: Dentsu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
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