The agency’s remit includes driving brand awareness and online conversion in the United States and Canada.
Air New Zealand’s brand manager for Western markets, John Wilhelm, said the airline’s aggressive growth strategy in North America will benefit from the creativity, strong digital and social media insights, and disciplined business approach demonstrated by DraftFCB in the pitch process.
Dominic Whittles, president of DraftFCB in San Francisco, described Air New Zealand as "passionate and ambitious" with an "unflinching commitment to winning in the United States and Canada".
A member of the Star Alliance, Air New Zealand has operated in the United States since 1965. It celebrated three decades of flying between LA and London in August and will mark five years of direct services between Vancouver and Auckland this November.
DraftFCB New Zealand was appointed by the airline as its local brand agency in January 2012.
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