Aimer lingerie taps Bang PR for communications in Singapore

The account will be led by Bang PR. The lingerie brand, which counts actress Gong Li as brand ambassador, is set to arrive in Singapore, opening its flagship store at Marina Bay Sands in July.

On the appointment, Sabrina Sun, general manager of Aimer International, said: “Aimer is pleased to have appointed these three companies to handle the various aspects of our marketing and communications needs. It is a bonus that they are all under one roof and they are able to provide a truly integrated media and marketing solution for us.”

Jessie Ho, MD of Bang PR Singapore, added: “We are pleased to have been selected by Aimer and we're confident of delivering a communications campaign that will position Aimer as a premier brand for Singapore women.”

Founded in 1993, Aimer currently operates in Europe, USA, the Middle East, and Japan. The brand is now making its entry into Southeast Asia with the Lion City as its first stop.