Benjamin Li
Feb 20, 2012

Aegis Media Taiwan bolsters senior management with two promotions

TAIPEI - Aegis Media has promoted Carrie Tsai to general manager of iProspect Taiwan and Ruby Chiu, previously vice-president of iProspect Taiwan and wwwins Isobar Taiwan, to vice-president of business development of wwwins Isobar Taiwan. Both report to Freda Shao, managing director of wwwins Isobar Taiwan.

Carrie Tsai (L), Ruby Chiu (R)
Carrie Tsai (L), Ruby Chiu (R)

Tsai joined wwwins Isobar in 2006, and was promoted to senior VP in 2011. She has 20 years of professional experience in both traditional and digital marketing with several international advertising agencies, including a stint as digital marketing director at Agenda for more than three years.

The key clients of iProspect Taiwan include L’Oreal, Adidas, AirAsia, Brand’s Club Med, Philips, and ChungHwa Telecom.

Chiu has more than 10 years of digital communications experience and has been with Aegis Media through wwwins isobar in Taiwan and China since July 2000. After seven years in China, she transferred to London in 2009 to join Carat's global client-management team, and was responsible for managing the global adidas account. She has extensive experience working at various offices in the group’s network.

In her new role, Chiu will be in charge of both local and regional/global business. Key clients of clients of wwwins Isobar Taiwan include Amway, Hennessy, 7-Eleven, Brand’s, ChungHwa Telecom, and CIGNA insurance.

Chiu reports to Freda Shao, managing director of wwwins Isobar Taiwan, while Tsaireports to Ann Yang, CEO of Aegis Media Taiwan .

Yang commented on the promotions, “With solid background, profession, and passion toward digital marketing communication, Carrie and Ruby both are the ideal talents for their new positions. This move is a critical step for Aegis Media Taiwan to further flourish in the digital marketing arena.”

Both iProspect and wwwins Isobar are Aegis Media Taiwan’s digital agency brands, with the former focusing on internet search and performance marketing while the latter provides full-service digital marketing services.

 

Source:
Campaign China

Related Articles

Just Published

17 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

17 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

18 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

18 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.