Liu (pictured) will work on major account planning and strategy for Chunghwa Telecom, Cigna Insurance, and Pfizer. She reports to Carrie Tsai, general manager of iProspect Taiwan, and will work closely with Jonathan Huang, who joined the company in May, as data and technology director.
Liu has nearly 10 years of experience in the digital and internet marketing industry in Taiwan and was previously business director of Aegis’s sister agency wwwins Isobar Taiwan for three years from 2007, before moving to South Korea.
She is experienced in client management, business development and integrated digital media strategy and planning. In 2009, while at wwwins Isobar, Liu participated in establishing the service model for paid search and search engine optimization (SEO) for clients such as Chunghwa Telecom and Tetra Pak.
Previously she worked for digital consultancy E2 Technology and served on client accounts including Honda and Yungching Real Estate.