Benjamin Li
Sep 17, 2012

Shawn Liu rejoins Aegis Media as business director for iProspect Taiwan

TAIEPI - Aegis Media Taiwan welcomes back Shawn Liu as business director for its internet search and performance marketing focused agency iProspect this month.

Shawn Liu
Shawn Liu

Liu (pictured) will work on major account planning and strategy for Chunghwa Telecom, Cigna Insurance, and Pfizer. She reports to Carrie Tsai, general manager of iProspect Taiwan, and will work closely with Jonathan Huang, who joined the company in May, as data and technology director.

Liu has nearly 10 years of experience in the digital and internet marketing industry in Taiwan and was previously business director of Aegis’s sister agency wwwins Isobar Taiwan for three years from 2007, before moving to South Korea.

She is experienced in client management, business development and integrated digital media strategy and planning. In 2009, while at wwwins Isobar, Liu participated in establishing the service model for paid search and search engine optimization (SEO) for clients such as Chunghwa Telecom and Tetra Pak.

Previously she worked for digital consultancy E2 Technology and served on client accounts including Honda and Yungching Real Estate.



 


Source:
Campaign China

Related Articles

Just Published

4 hours ago

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

4 hours ago

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

5 hours ago

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

6 hours ago

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.