"It's kind of comforting, in a way because these same people who are way higher up than I am in the industry are asking the same questions that we ask every day."
Read all Advertising Week XII coverage from Campaign's team in New York. |
Huge's Mariam Aldhahi has more questions than answers during her first day at the big show.
"It's kind of comforting, in a way because these same people who are way higher up than I am in the industry are asking the same questions that we ask every day."
Read all Advertising Week XII coverage from Campaign's team in New York. |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Your Monday marcomms news starts here: leadership shakeup at JCDecaux ANZ, McDonald's, Australia's third largest advertiser launches a creative review, plus Clemenger's talent grab, and luxury brand wins for We Red Bridge communications.
EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.