Advertising News
Staff
Sep 30, 2015

Advertising Week Freshman: Mariam defends her career choice

Huge's Mariam Aldhahi discusses the ethics of her career choice and Millennials' demands for personalized experiences.

Advertising Week Freshman: Mariam defends her career choice

NEW YORK — Huge design editor Mariam Aldhahi continues her journey through her Advertising week debut.

One of four first-time showgoers who have agreed to share their experiences with Campaign US, Aldahi talks about how she "fell into" advertising and how it changed her attitude about the industry.

She also discusses the tendency to lump Millennials together into a single archetype — a strategic error with an audience that expects ever-greater degrees of personalization.

 

 

 

 

All Advertising Week XII coverage from CampaignRead all Advertising Week XII coverage from Campaign's team in New York.

 

Source:
Campaign US

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Can social media really win elections?
Sep 30, 2015
Brittaney Kiefer

Can social media really win elections?

Can ad blockers clean out brands' 'cheap sushi'?
Sep 30, 2015
Sarah Shearman

Can ad blockers clean out brands' 'cheap sushi'?

Podcasts give a new 'American Life' to audio content
Sep 30, 2015
Sarah Shearman

Podcasts give a new 'American Life' to audio content

'Hamilton' creator takes shot at consumer attention
Sep 30, 2015
Brittaney Kiefer

'Hamilton' creator takes shot at consumer attention

Just Published

Ramadan 2025: How Indonesians plan to spend, save, and give
3 hours ago
Laura Robbie

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

Canva makes design child's play in W+K Tokyo's latest
4 hours ago
Staff Reporters

Canva makes design child's play in W+K Tokyo's latest

Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.

Is Jung von Matt’s independence its secret to 'creativity without borders'?
4 hours ago
Minnie Wang

Is Jung von Matt’s independence its secret to ...

The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.

Here’s a thought: Marketers can sell anything—except their own value
5 hours ago
Gurdeep Puri

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.