Adidas sets up store at Taobao Mall in China

Adidas’ store at Taobao Mall will be the brand's official online retail channel in China.

Christophe Bezu, managing director of Adidas Group China, said, “This special initiative addresses our Chinese consumers' changing lifestyle needs and we will now be able to provide them with an official online shopping channel to purchase authentic and even exclusive products at their own convenience."

Adidas will directly manage the operation of the Taobao store and it is set to carry more than 200 products. The sportsware retailer expects to offer up to 800 branded products in the near future.

"We firmly believe that the cooperation between Adidas and Taobao Mall will bring about
concrete benefits for consumers across China," said Daniel Zhang, CFO of Taobao and general
manager of Taobao Mall.

Taobao Mall was established in 2008. Current official partners include Uniqlo, P&G, Lenovo, Dell, Li Ning, Kohler and Samsung. Taobao says the Mall recorded transaction volume of US$103 million in the first six months of this year.

In recent news, Taobao’s mother company Alibaba has entered a joint venture with Wasu Media to launch Wasu Television Taobao Mall. This partnership sees the launch of shopping via television in China.

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