Inflation and job cuts have dogged the sector.
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Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.
As brands increasingly strive to measure their return on PR spend, a new study reveals that nearly 10% now evaluate agency performance based on sales metrics, shifting away from traditional media coverage KPIs.
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With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.
Creative agencies are most likely to be reviewed in the next year.
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