Jenny Chan 陳詠欣
Jul 29, 2011

YouTube's 'Life in a Day' makes Asian cinema debut in Hong Kong

HONG KONG - YouTube’s very first user-generated film 'Life In A Day' will be screened in Hong Kong cinemas from 4 Aug.

The film is a feature-length experimental documentary, shot on a single day - 24 July 2010 - that enlisted the global community via YouTube to capture a moment of their lives on camera.

Life in a Day was initially conceived as a way to commemorate the fifth birthday of YouTube, and later evolved to become a collaboration between YouTube, UK filmmaker Ridley Scott (and his production company Scott Free), and Oscar-winning director Kevin Macdonald. 

More than 80,000 videos with over 4,500 hours of footage were submitted from 192 countries.
 
Soma Helmi from Indonesia and the Aikawas from Tokyo were two such contributors.

The documentary exhibits notable Asian flavours – Balinese women dancing at the traditional full moon festival, a Korean traveller biking around the world, and the delicate relationship between a Japanese father and a toddler.

Scott and Macdonald edited the raw footage into a 90-minute film, which will be first screened at Broadway Circuit's Cinematheque on 4 Aug, 9:50pm -- the film's first official theatrical release in Asia. Japan is next in line.

Sharon Ng, Head of Marketing, Google Hong Kong said she hoped more people can "leverage YouTube’s global platform to bridge the gap between user-generated content and the entertainment industry."

Google-owned YouTube has initiated this in an effort to transcend the boundaries of online video into the cinematic realm. South Korea's LG Electronics supported the film project as a part of its 'life’s good' campaign.

 

 

 

 

Source:
Campaign China

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