Ad Nut
Nov 14, 2016

You want me to do what for a free parka?

The North Face offered shoppers a free parka—if only they'd go flying across a river and crash through a target on the way.

Outerwear brand The North Face, with agency partner Innored, has been making an annual habit out of fun, stunty videos that thrust unsuspecting customers into a physical adventure of some kind. Two years ago, the brand had Koreans literally climbing the walls for a chance to snag a free coat. Last year it turned a shopping mall into a dogsled course—with real dogs.

This year, the client and agency came up with a popup challenge that some wide-eyed would-be winners couldn't decline fast enough: a zipline that descended 120 metres across a river—and required the participant to crash through a (paper) barrier on the way down. 

As Innored put it in a release:

What would the people facing the moments of the challenges and the explorations, which could not be thought of, select? The moments of the adventures overflowing with the thrills....The North Face Korea’s campaign series delivers a unique concept to people who lead a routine and would like to help them awaken the values of exploring in their life.

Ad Nut could not have said it better.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

13 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

14 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

15 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.