From Korea: 'Sudden exploration', for The North Face by Innored
Working with Innored (which specialises in campaigns that lure people into surprising situations), The North Face invited Koreans to a shopping mall for a virtual-reality experience. Unsurprisingly, a surprising twist then occurred.
This is not the agency's first surprising challenge for the same client.
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Toby Southgate had left Forsman & Bodenfors last October as global chief executive.
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With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.
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