We ask Beth Altringer, Lecturer on Innovation and Design at Harvard University, about behavioural science in advertising and why brands should care about desirability.
May 28, 2016
What can behavioural science tell advertisers?
Harvard lecturer Beth Altringer on why brands should care about desirability.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
PROMOTED
May 28, 2016
Who gave the best talk at C2?
May 25, 2016
C2 kicks off with Cannes Lions' case for creativity
Just Published
1 day ago
Creative Minds: Kartik Smetacek loves the simplicity...
Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.
The Knowledge
1 day ago
APAC lags as Saatchi & Saatchi leads global new ...
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Amazon's ad business soars, reaching US$56 billion ...
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
1 day ago
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.