We ask Beth Altringer, Lecturer on Innovation and Design at Harvard University, about behavioural science in advertising and why brands should care about desirability.
May 28, 2016
What can behavioural science tell advertisers?
Harvard lecturer Beth Altringer on why brands should care about desirability.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
PROMOTED
May 28, 2016
Who gave the best talk at C2?
May 25, 2016
C2 kicks off with Cannes Lions' case for creativity
Just Published
1 day ago
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
1 day ago
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.