Georganna Simpson
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"How 'positive pressure' drives profit"
Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
"Stand out or get stood up" - Zenith CEO
Zenith UK CEO Natalie Cummins talks 30 years of the 'media agency' and why it's time to stand out or get stood up
"Personalisation will be old news once it's at the ...
Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
Six things that all conferences should do
More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers.
What can behavioural science tell advertisers?
Harvard lecturer Beth Altringer on why brands should care about desirability.
Who gave the best talk at C2?
Campaign asks people to share their top lessons.
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