Watch this ad from Malaysia to kick off your New Year with a good cry

If you're a parent, or grew up with a parent who wasn't demonstrative about their affection, you won't be able to watch this without tearing up. Heck, Ad Nut's parents were as cuddly as they come, and this still led to sobs. The good kind!  

This video was streamed on Facebook and YouTube, with a 30-second promo spot aired on national television.

CREDITS

Idea, Copy: Krystle Morais, Deborah Woong, Sabrina
Art Direction and Design: Dafi Alfadila, Heshvin Vasudevan
Clients Servicing: Vanessa Gan, Wong Siew Hong, Moses
Production: Vinod, Kent Chan, Wong Wei Soon
A Film by Reservoir Production
Film Producer: Nyok, Sabrina, Chun Son
Director: Ismail Kamarul

Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you. Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East