Adrian Peter Tse
Nov 16, 2015

Watch: The 3 myths of "design thinking"

HONG KONG - According to Fjord, an Accenture Digital company specialising in service design, “design thinking” isn't just about thinking.

In this video, Olof Schybergson, founder and CEO of Fjord, tells Campaign Asia-Pacific about the myths of “design thinking” ahead of launching Fjord’s first office and design studio in Asia-Pacific, which will be based in Hong Kong. 

Read the full story: Asia needs design-led thinking: Accenture company Fjord


Subscribe to Campaign's YouTube channel: www.youtube.com/user/CampaignAsia/
Follow us on Facebook: www.facebook.com/CampaignAPAC
Follow us on Twitter: twitter.com/CampaignAsia
 
Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

21 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

21 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

23 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.