SINGAPORE - Campaign headed to the Sapient Nitro party during Spikes Asia last week. Crazy party vans with smoke machines, disco balls, lasers and all out '90s dance music cranked up to maximum, was just the starting point.
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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
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