ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
In this video, Ohad Hecht, chief operating officer at Emarsys, talks to Campaign Asia-Pacific about how the marketing industry has come to rely on machine learning over the past few years.
Here's what the video covers:
0:07 Is machine learning the future of performance marketing?
1:00 Are marketers comfortable with machine learning?
1:47 How close are we to 'one-to-one' marketing?
2:26 What's the outlook on marketing automation and machine learning?
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