Ad Nut
Mar 17, 2022

Wanna watch Will Ferrell play a goofy guru for 2 minutes? (Of course you do)

The comedic legend plays a happiness guru called Will Power in a thoroughly silly campaign that might take your mind of world events for a little while.

As doomscrolling takes on even worse connotations due to current world events, Ad Nut needs a freaking break sometimes. And this spot from Scandanavian challenger bank Lunar did the trick—for nearly two whole minutes! 

It stars Will Ferrell, in fetching blond tresses and extra-large prop hands, playing a supposed life coach named Will Power.

Creative agency Åkestam Holst / NoA, Ferrell, director Jake Szymanski, and Talent Republic created the campaign in close collaboration, Ad Nut is told. Makes sense, when you have Will Ferrell, you just let him do his thing and capture it.

Here's a couple extra clips if you want to escape into Will Power's world a bit longer: Zen, Dojo, Sparks, Lunar, lunar, lunar.

CREDITS

Advertising agency: Åkestam Holst / NoA
Creative Director & Art Director: Joakim Khoury
Creative Director: Magnus Jakobsson
Art Director: Folke Kühlhorn
Copywriter: Henrik Billing
Account Manager: John Müllersdorf
Agency Producer: Petur Mogensen
Researcher: Simon Kristiansson
Final Art: Jens Broman
Client Director: Jesper Ander

Lunar:
Ken Klausen, CEO
Signe Julie Valeur, CMO
Will Rust, Brand Director

Talent Specialists: Talent Republic
CEO and founder: Anne Batz
Managing Partner: Charlie Powell,
Senior Account Executive; Ella Barker

Production Company: Gifted Youth LA
Director: Jake Szymanski
Executive Producer: Josh Morse
Producer: Stephan Mohammed
DoP: Jas Shelton

Editing Company: The Den Editorial
Editor: Christjan Jordan & Matthew Hilber

Online/VFX: Swiss
Sound design: Ponytail

Still Photography: Sean Zaccheo
Retouch: Johan Cabezos & Niklas Axelsson

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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