Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?  

Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.

 

Source:
Campaign China

Related Articles

Just Published

9 hours ago

Tech On Me: Are Chinese tech giants doing enough to ...

In this week's edition: Chinese social media platforms take on xenophobia, Australia looks to prevent teens from using social media, Meta's plans to introduce generative AI into the metaverse, among other tech news in the region.

10 hours ago

Samsung’s new global campaign taps travel bug to ...

The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.

10 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

10 hours ago

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.