Higa spoke with Campaign Asia-Pacific offstage at the Media360Summit, expanding on some of the points he raised in the panel discussion he was part of.
Mar 19, 2015
Video: Ryan Higa on how brands should work with YouTube stars
Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Feb 13, 2015
#Media360Summit: A complex industry deconstructed
Feb 24, 2015
Content as a business driver: Media360Summit
Feb 24, 2015
Use RTB more wisely: Media360Summit
Just Published
PROMOTED
10 hours ago
AOY Insights: How Publicis Groupe arrived at a ...
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
What marketers can learn from Gen Z cultures across ...
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
14 hours ago
Google’s emotional ‘Year in Search 2024’ film ...
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.