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Video: Ryan Higa on how brands should work with YouTube stars
Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.
Celebs, brands and social media
Getting celebrities to endorse your brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb? Anathea Ruys, head of Fuse Asia-Pacific, shares her thoughts.
#Media360Summit: A complex industry deconstructed
HONG KONG - The Media360 Summit in Hong Kong tackled a wide range of themes, from the challenges around RTB and remuneration to the relationships between brands and YouTube stars. Following is a summary of the highlights.
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