Yee talks to Media about her site’s followers and how brands and advertisers can engage them.
The CozyCot.com site currently receives more than 500,000 unique visitors per month and more than 1.2 million forum postings to date. Over 100 women's brands from the cosmetics, luxury, fashion and beauty industries are involved with the site through advertising, events, promotions and other tie-ins.
Yee also talks about the successful new CozyCot iPhone app which includes a barcode scanner to help women shoppers find and share information.
Lastly, on the back of a branded content series 'House Husbands' developed in partnership with Mindshare last year, Yee talks about her interest in generating more branded content for the site.
May 3, 2010
VIDEO: Nicole Yee of CozyCot on women's online habits and new innovations
SINGAPORE - Nicole Yee (pictured) founded CozyCot.com in 2001 and has since grown the website to become the largest online community for women in Singapore, attracting over 500,000 visitors each month.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Mar 22, 2010
CozyCot appoints The Secret Little Agency for ...
Just Published
9 hours ago
Publicis hikes salaries 7% after record 2024 and is ...
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
.png&h=268&w=401&q=100&v=20170226&c=1)
14 hours ago
How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
15 hours ago
Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
15 hours ago
How the industry can move past rhetoric to take on ...
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.