Try not to cry watching this Ramadan-themed BMW ad

This three-minute Ramadan-themed film for BMW by Serviceplan is remarkable in many ways. The performance of the main actor. That it's a single Steadicam shot with absurdly difficult lighting. That it tells its story so economically (we don't know what caused the men's falling out, but we get hints). The song. The feels.

If the product placement is a bit heavy-handed, Ad Nut feels confident you'll forgive it like Ad Nut did, and anyway the juxtaposition of a conservative old BMW against one with a more modern character also reinforces the story.

Ramadan kareem, indeed. Now, call your siblings.

CREDITS

Client BMW
Agency Serviceplan
Jason Romeyko, worldwide executive creative director
Wayne Fernandes, associate creative director, copy
Victor Farias, associate creative director, art

Production
Big Kahuna Films
Sune Sorensen, director
Patrik Farra, assistant director
Julie Beiruti, casting director
Niels Thastum, DP
Eddy Rizk, exec producer
Maya Abdou, producer
Claudia Ibrahim, post producer
Sonia Habib, production manager
Fares Corbani, Steadicam operator
Sarah Chaoul, art director
Missy Tohme, wardrobe stylist

Online & VFX: Pixelmob
Sebastien Leclerc, editor 

Performers
Elie Mitri, Emile Karaa, Elie Moussa, Joud Mahmoud, Rosie Bou Obeid

Music
“Say Something” by A Great Big World

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